Handcrafted in the USA
- A rich history of fishing.
- Helping pass-on the hobby you love.
Keeping You In Mind
- Developed by fishermen like you.
Handcrafted in the USAA rich history of fishing.
Legacy UncharteredHelping pass-on the hobby you love.
Keeping You In MindDeveloped by fishermen like you.
A 70 Year Journey
In 1942 Curly Robbins invented the Curly’s lure. It was made from scrap reflective material of different types
From Our Customers
M. Breese, NY
The flash of colors and the vibrations really aroused the Bass, Pike, and Perch
D. King, WA
I used this lure year-round on a freshwater lake in WA. I troiled it, just like any other lure, behind some pop gear and wow!
D. Burnside, CO
Its simplicity and action in the water are unmatched by anything else I've seen in 26 years of fishing.