A 70 Year Journey

In 1942 Curly Robbins invented the Curly’s lure. It was made from scrap reflective material of different types. Curly was an avid fisherman and enjoyed experimenting with lures of different shapes, colors, and sizes. He was 37 years old then and over the next 55 years of experimenting came up with the present day Curly’s Lure. He sold his lure to a few local tackle shops but mostly at flea markets and swap meets to help in his retirement.

  • M. Breese, NY

    The flash of colors and the vibrations really aroused the Bass, Pike, and Perch.

  • D. King, WA

    I used this lure year-round on a freshwater lake in WA. I troiled it, just like any other lure, behind some pop gear and wow!

  • D. Burnside, CO

    Its simplicity and action in the water are unmatched by anything else I've seen in 26 years of fishing.