In 1942 Curly Robbins invented the Curly’s lure. It was made from scrap reflective material of different types. Curly was an avid fisherman and enjoyed experimenting with lures of different shapes, colors, and sizes. He was 37 years old then and over the next 55 years of experimenting came up with the present day Curly’s Lure. He sold his lure to a few local tackle shops but mostly at flea markets and swap meets to help in his retirement.